As commerce becomes more complicated, and companies look to increase automation and collaboration, data is now emerging as a major market battleground. Enterprise Information Management becomes critical as companies move toward architectures that support business efficiency and agility by design.

Noble IT is specialized in finding solutions for optimal use of information within organizations, for instance to support decision-making processes or day-to-day operations that require the availability of knowledge. It tries to overcome traditional IT-related barriers to managing information on an enterprise level.

Business process management (BPM) is a management approach focused on aligning all aspects of an organization with the wants and needs of clients. It is a holistic management approach that promotes business effectiveness and efficiency while striving for innovation, flexibility, and integration with technology. Business process management attempts to improve processes continuously. It could therefore be described as a "process optimization process." It is argued that BPM enables organizations to be more efficient, more effective and more capable of change than a functionally focused, traditional hierarchical management approach.

The fundamental pre-requisites for effective Enterprise Architecture Management are a current, consistent baseline of information about the as-is landscape and an integrated planning process from demand to budget to reach the to-be landscape. The enterprise architecture function also involves reviewing and consolidating detailed architecture decisions and migration plans to identify efficiencies, advance standardization and align business and IT priorities.